Stop Losing High-Intent Buyers in the Gaps.
BuilderChat provides 24/7, CRM-ready coverage across your website, SMS, email, and voice. Recover leaked revenue, qualify buyers instantly, and protect the customer experience through the entire build cycle.
Without adding headcount.
BuilderChat started producing qualified contact submissions almost immediately, and in under three weeks it delivered 2x the submissions our previous conversational lead capture setup generated in a full 90-day period."
You Are Spending Millions to Drive Traffic & Sales, Only to Lose Them in the Gaps.
Most production builders leak revenue and reputation in three distinct phases:
The Lead Gap: After-hours browsing, unanswered inventory questions, and slow follow-up times.
The Build Gap: ECI data shows buyer satisfaction plummets from ~90% to ~70% during the build and post-possession phases
due to communication blackouts.
The Warranty Gap: Disjointed service ticketing that crushes referral rates.
Scale Your Coverage.
Protect Your Margins.
Each plan represents a different level of buyer journey coverage.
The right level depends on where buyers are dropping off today, not on a feature checklist.
Complete Visibility Coverage
For mid-volume production builders.
End-to-end website, SMS, & email CRM routing. Stop lead leakage across multiple communities and active inventory without adding headcount.
$36,500 / year
Billed annually
Confirm fit and coverage first.
- Real-time Continuous Data Synching
- Dedicated AI success manager
- Unlimited inventory & pricing
- Up to 50 Communities & Floorplans
- Dynamic Incentive & Event Promotion
- Instant SMS & Email Follow-up
- 24/7 After-Hours Email & SMS Coverage
- Advanced Conversion Reporting
-
$10,800 Implementation Fee(Waived)
Website Concierge
For custom & low-volume builders.
Essential 24/7 online buyer coverage. Ideal for teams managing fewer than 6 active communities with limited standing inventory.
$14,850 / year
Billed annually
1-Time Implementation Fee: $10,800
Confirm fit and coverage first.
- Monthly Batch Data Syncing
- Standard Email Support
- Up to 5 Communities / Floorplans
- Website Concierge Only
- Basic Conversation Reporting
- Add modules as needed:
- Inventory & Pricing Routing (+$11,475/yr)
- 24/7 SMS & Email Coverage (+$11,475/yr)
Full Buyer Journey Coverage
For Top-50 National Builders (1,000+ homes/yr).
Bespoke integrations for complex operations. Unify your entire sales, build, and warranty journey across web, SMS, and voice.
Custom Pricing
Confirm fit and coverage first.
- Everything in Full Visibility, plus:
- Native ERP & CRM API Integrations
- Full Build & Warranty Cycle Support
- Unified Web, SMS, Email & Voice
- Custom SLAs & Enterprise Reporting
- Multi-Division & National Rollouts
Don't Guess Your Coverage Gap. Map It.
Get a custom Visibility Snapshot™ to pinpoint exactly where buyers are dropping off your site and where your reputation is stalling in the build cycle.
The Visibility Snapshot shows you:
where buyers disengage
what inventory questions stall decisions
which conversations never reach your CRM or team
From there, we map the right coverage level. No guesswork, no overbuying.
Includes a 1-page scorecard and 15-minute review.
Before your Visibility Snapshot™
We already have chat and/or OSCs. What will BuilderChat do differently?
Most builder ‘chatbots’ are just glorified contact forms that frustrate buyers with generic links, and ‘live chat’ goes dark at 6 PM. BuilderChat is an AI-powered Invisible Buyer Loss™ recovery platform built specifically for the homebuilding industry.
Here is what changes:
A Smarter Engine, Not Just a Widget: Instead of spitting out pre-programmed responses, BuilderChat engages in natural, contextual conversations about your active inventory, pricing, and communities 24/7.
OSC Protection, Not Replacement: BuilderChat operates concurrently alongside your OSCs. It instantly captures the traffic your team is too busy to handle during the day, and provides total coverage after hours and on days off.
No More Chasing: Instead of forcing buyers to wait for a human to clock in, BuilderChat captures buying intent and routes a qualified, CRM-ready handoff instantly. Your OSCs stop chasing cold leads and spend their time closing warm ones.
Who is BuilderChat designed for?
BuilderChat is engineered for professional homebuilders, from custom builders to top-50 national enterprises, who are already driving buyer attention but need to convert more of that demand into CRM-ready handoffs without adding headcount.
It is specifically designed for:
Custom & Low-Volume Builders (<5 communities): Teams that need essential after-hours and overflow coverage to capture intent when their small sales team is unavailable.
Mid-Volume Production Builders (~100+ homes/yr): Teams managing active inventory that need consistent, immediate coverage to stop lead leakage across multiple communities and divisions.
Enterprise Teams (1,000+ homes/yr): National builders requiring bespoke integrations across complex sales, build, and warranty workflows.
Who isn’t BuilderChat a fit for?
BuilderChat is not a traffic-generation tool or an ad management service. If your primary goal is ‘getting more clicks,’ we are not the solution.
We are an Invisible Buyer Loss™ recovery platform. Because of this, the math only works if you have enough traffic to recover.
We are not a fit for Low-Traffic Websites: If you are driving fewer than 3500 unique visitors a month, your bottleneck is top-of-funnel traffic, not lead leakage. Our ROI formula requires a baseline of traffic where recovering just a fraction of your leaked buyers pays for the software multiple times over.
What gets captured as a “qualified” lead, and where does it go?
“Qualified” is builder-defined, but most teams start with a simple baseline:
Contact details
Community or plan interest
Timeframe (when provided)
Budget range (when provided)
Leads can be routed to your CRM and your team at the same time (alerts), with rules based on community, division, intent, and coverage needs. Routing is configured during onboarding.
How quickly can BuilderChat go live on our site?
Most builder teams spend about 2–3 total hours across kickoff, routing confirmation, and review. There is no training required for your team.
Go-live timing depends on your requirements, but many teams can launch within 10–20 business days once routing and implementation requirements are confirmed.
Our onboarding team handles configuration, testing, and rollout.
Do you offer a trial or pilot program?
We do not offer self-serve free trials, but we do offer a 6-month Paid Pilot exclusively on our Full Visibility ($36K) Tier.
Because the Entry ($14K) tier requires a $10,800 upfront setup fee, a short-term pilot on that tier makes no financial sense for our partners. Instead, qualified builders can pilot the fully-managed $36K tier for 6 months at a prorated cost, with the setup fee completely waived.
Given that the average new home sales cycle (from initial lead capture to contract signing) takes roughly 7-8 weeks, a 6-month pilot provides enough runway to capture fresh traffic, nurture them through your pipeline, and deliver undeniable, closed-won ROI data before you commit to an annual contract.
Do you support text (SMS), voice, and other channels?
Yes. BuilderChat supports web chat, SMS/text, and voice, with coverage designed around how buyers actually engage.
You can deploy one module or stack them:
- Website Concierge
- SMS Coverage & Reactivation
- Email Coverage & Reactivation
- Tour Guides (For self-guided tours)
- Warranty Care & Routing
- Build Clarity (Support for pre-sale and custom clients)
- Voice Support (Customer service & sales)
The goal is 24/7 continuity across channels and clean routing into the right sales, build, or service workflows.
Case Study: Stopping the After-Hours Lead Drop-Off
See how a top-50 production builder boosted CRM handoffs by over 400% (compared to their previous AI system) using BuilderChat’s 24/7 fully-conversational coverage.
BuilderChat is designed for builders selling at scale, where missed buyers materially impact revenue and marketing efficiency.