The BuilderChat Story: Recovering Invisible Buyer Loss™ With AI coverage built for homebuilders
The idea behind BuilderChat started forming in 2020, when we saw a pattern: high-intent buyers were showing up online at nights and on weekends, but too often they never made it into the CRM.
We proved the demand using live chat and real conversations. The problem was scale. Staffing, training, consistency, and after-hours coverage created gaps. And those same gaps showed up again in homeowner communication and service routing.
In 2023, we started experimenting with conversational AI to close those gaps without adding headcount, while keeping the handoff to the right human simple and fast.
BuilderChat was officially founded in 2024 to productize that solution for builders: an Invisible Buyer Loss™ prevention and recovery platform that deploys across web, SMS, and voice, engages 24/7, captures intent, and routes the right conversation to the right next step.
Today, homebuilding teams use BuilderChat to recover revenue that’s currently invisible or leaking, improve speed-to-clarity, and create cleaner routing across sales, build, and warranty.
James Matte
CEO
Jon Matte
CTO
BuilderChat exists for one reason: too many high-intent buyers disappear in the gaps, especially after-hours. We give builders always-on coverage across web, SMS, and voice so intent gets captured, routed, and worked consistently, and homeowners get faster answers during the build and after possession.”
Contact Us
We would love to here from you.
Want to see where buyers are dropping off before your CRM?
Start with the Visibility Snapshot below.
How Many Buyers Are You Losing Before They Ever Reach Your CRM?
Many builders lose high-intent buyers before a form is ever submitted, especially after-hours.
This Invisible Buyer Loss™ Visibility Snapshot™ shows where buyers drop off and what to fix first.
Even if you already have chat, forms, or live agents in place.
See where buyers disengage before lead capture
Identify after-hours and “not-ready-to-talk” drop-off
Get a 1-page scorecard & prioritized recovery plan
Free – includes a 1-page scorecard.
Optional 15-minute walkthrough.
Built from real buyer behavior across North American homebuilder websites.