Lead leakage gaps show up in different places for every builder.
Some builders lose buyers after-hours before they ever reach the CRM.
Others lose them during inventory and pricing questions, or in follow-up gaps after interest is shown.
Enterprise teams often see leakage later in the journey, including warranty and service workflows in the form of fewer referrals.
Your Visibility Snapshot identifies where leakage is happening now, so you can choose the right coverage level.
Coverage levels based on where
buyers disengage
Each plan represents a different level of buyer journey coverage.
The right level depends on where buyers are dropping off today, not on a feature checklist.
BuilderChat delivered over 400% more conversions than a previous AI chat solution.
Conversions = builder-defined qualified conversations and CRM handoffs.
Website Concierge Coverage
For builders who want 24/7 coverage and CRM-ready handoffs without adding headcount.
Coverage includes Website Concierge on your website, focused on after-hours and overflow.
Scoped Pricing
Confirm fit and coverage first.
- Buyer questions answered instantly
- CRM-ready lead capture and routing
- After-hours and overflow coverage
- Conversation and handoff reporting
Visibility Coverage
For teams who want ongoing leakage visibility and recovery across communities and divisions.
Coverage includes Website Concierge plus expanded modules where your Visibility Snapshot shows buyers disengage.
$37,800 / year
Billed annually
Confirm fit and coverage first.
- Inventory & pricing
- Community & school districts
- Incentives & events
- Custom buyer flows & SLAs
- Add modules as needed:
- SMS buyer re-engagement
- Self-guided Tour Guides
- Search bar integration
Final pricing depends on communities and coverage.
Full Buyer Journey Coverage
For enterprise teams that need sales + service coverage across web, SMS, voice, and warranty workflows.
Coverage includes end-to-end routing and visibility across the full buyer and homeowner journey.
Custom Price
Confirm fit and coverage first.
- Unified web, SMS, & voice coverage
- Warranty Care & Routing
- Service ticket routing automation
- Custom tools and integrations
Not sure which level you need?
Start with visibility.
Most builders underestimate where buyers are falling through the cracks.
The Visibility Snapshot shows you:
where buyers disengage
what questions stall decisions
which conversations never reach your CRM
From there, we map the right coverage level. No guesswork, no overbuying.
Before your Visibility Snapshot
We already have chat and/or OSCs. What will BuilderChat do differently?
BuilderChat is not “another chatbot.” It is an Invisible Buyer Loss™ visibility and recovery platform built for homebuilders.
It works alongside your OSCs and sales team by covering after-hours and overflow, capturing intent in natural conversations, and routing CRM-ready handoffs so buyer intent does not disappear before your team sees it.
Most teams start with Website Concierge, then expand only if Visibility Coverage (after the Visibility Snapshot™) shows other leakage points.
Who is BuilderChat designed for?
BuilderChat is designed for professional homebuilders who already drive buyer attention and want to convert more of that demand into CRM-ready handoffs and appointments without adding headcount.
It is also a fit for teams that need consistent coverage across communities, divisions, and buyer stages, including sales, build, and warranty workflows.
Who isn’t BuilderChat a fit for?
BuilderChat is not a traffic-generation tool or an ad management service.
It is not a fit for teams with very low traffic, no defined lead routing process, or no willingness to align on what “qualified” means and where leads should go.
If your main need is “get us more clicks,” BuilderChat is not the solution. If your need is “stop losing buyers before they reach the CRM,” it is.
What gets captured as a “qualified” lead, and where does it go?
“Qualified” is builder-defined, but most teams start with a simple baseline:
Contact details (when provided)
Community or plan interest
Timeframe
Budget range (when provided)
Leads can be routed to your CRM and your team at the same time (alerts), with rules based on community, division, intent, and coverage needs. Routing is configured during onboarding.
How quickly can BuilderChat go live on our site?
Most builder teams spend about 2–3 total hours across kickoff, routing confirmation, and review. There is no training required for your team.
Go-live timing depends on your requirements, but many teams can launch within 10–20 business days once routing and implementation requirements are confirmed.
Our onboarding team handles configuration, testing, and rollout.
Do you offer a trial or pilot program?
We do not offer self-serve free trials.
Qualified builders start with a Visibility Snapshot™ to identify where buyers disengage and which conversations never reach the CRM.
From there, select partners move into annual Visibility Coverage that validates real buyer recovery in live production, including implementation, guided onboarding, and performance tracking before committing for longer-term with additional modules.
Do you support text (SMS), voice, and other channels?
Yes. BuilderChat supports web chat, SMS/text, and voice, with coverage designed around how buyers actually engage.
You can deploy one module or stack them:
Website Concierge (Module 1 for most teams)
SMS Reactivation
Tour Guide
Warranty Care & Routing
Build Clarity
Voice Support
The goal is continuity across channels and clean routing into the right sales, build, or service workflows.
BuilderChat is designed for builders selling at scale, where missed buyers materially impact revenue and marketing efficiency.
Read: How builders lose high-intent buyers before they reach the CRM →